Relevancy in Googles eyes begins with strong content. Furthermore, that same content needs to be well structured. One of the best ways to inject positive results into your organic campaign, is to structure your website into a symmetrical organization – silo structuring. A disjointed website will many times wreak havoc and minimize the keyword performance of your site. On the other hand, if you tightly theme your content, search engines will index your site better and give you a boost in keyword rankings. A clean site structure is clearly one of the most powerful and underrated SEO strategies today. Latent Semantic Indexing (LSI) Before we delve into silo structures, let’s touch on Latent Semantic Indexing (LSI). The definition of LSI is complex, and the benefits many. As it relates to search engines, it is used as an indexing and retrieval method to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. How does LSI work? Along with determining which keywords a web page or document contains, other web pages/documents are also examined for the same words. In essence, LSI attempts to determine relevancy on a grand scale. As you can see, (Read more...) Categorize with : seo news